Reduce the Noise: Maximize Your Marketing Calls

For companies just starting out, there are hundreds of things you need to do just to get things off the ground. You are already worrying about so much as it is, the last thing you need is to be wasting time and money on are calls that aren’t actual customers. Spam calls, robocalls, spoofing, whatever you call them, you don’t want them! Especially when you pay for your marketing leads, you want to ensure that you are getting good leads.

Just like you pay for those leads, other companies are purchasing lists to have a robocaller dial those numbers. Guess what? Your number could be on that list.

“Spam calls not only skew your data, but they also hinder you from getting good results,” said Ralph Johnson, Vice President of Client Solutions at CallPoint. “For any company just starting out, good data at the very beginning is essential to growing your business and growing it right.”

The good news is there are ways you can eliminate your number ending up on one of these purchased lists and block those spam callers for good.

“There are really easy ways to make sure you don’t appear as spam and don’t get spam calls as well,” said Johnson.“A lot of these things can easily be done by you or your team at the local level.”

One way to accomplish this to use a third-party partner for your call routing. CALLCAP and CLARITY offer plenty of tools and help resources you can take advantage of. For instance, CallCap suggests using Call TrackingNumbers (CTN) if you list multiple numbers and gives guidance on how to set it up properly because having fewer CTNs can help reduce spam. The more CTNs you have, the greater potential for more spam calls.

Of course all providers recommend using IVRs (InteractiveVoice Response systems) as well because they require callers to interact with a menu, which most automated spam calls are unable to do, effectively filtering them out before reaching a live person.

And if you partner with CallPoint to handle your calls (and leads), we provide detailed tracking on everything that comes our way. With our reporting you can see the outcome on every connection, giving you insight on the traffic hitting your business so you can clear the road for your valued customers.

Stop your business from getting more spam and robocalls than sales calls because it can really wreck havoc across the board. In addition to driving higher costs, they can skew your call tracking data. This can hinder your ability to calculate the actual return on investment (ROI) and truly knowing how many calls are turning into customers. Being marked as a spam call can also hurt your reputation.

Take control of your call volume today. Reduce the noise and maximize your marketing calls! Click here for more information and resources.

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